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WISMO automation

Cut WISMO tickets with AI
that sees the order

"Where is my order?" is the most common question in ecommerce support. The AI agent answers it with live order data, at any hour. Your team keeps the exceptions.

Free 14-day trial No credit card required AI agent included

AI Agent
Hi, where is my order? It was supposed to arrive today. #40312
Good news: order #40312 is out for delivery. It left the local depot this morning and should reach you before 6 PM. Here is your live tracking link.
Resolved by AI agent. No ticket created.
Order in view
#40312 $89.00
Jul 17, 2026 · Paid · Fulfilled
Trail Running Jacket 1 × $89.00
Out for delivery · today by 6 PM

Answer in seconds

The AI agent replies with status and delivery date pulled straight from the order.

Deflect the routine

Repetitive order questions get resolved end to end, without touching your team's queue.

Catch the exceptions

Lost or damaged package? The chat lands with your team, full history attached.

Over 35,000 brands are already selling through service with Text

ToyotaS&P GlobalUnileverHuaweiMotorola SolutionsAdobePayPalKPMGHyundaiLGMcDonald'sMercedes-Benz

What is WISMO?

WISMO stands for "Where is my order?". It is the shorthand support teams use for every message that asks about order status, shipping progress, or delivery dates. For online stores, it is usually the single most common inbound question, and it peaks exactly when everything else does: sales, holidays, carrier delays.

Each one seems small. A customer asks, an agent opens the store admin, finds the order, copies the tracking status, writes a reply. Five minutes, maybe ten. Multiply that by every order in transit and WISMO quietly becomes one of the biggest line items in your support budget.

$6-10

The cost of resolving a single WISMO inquiry, according to Sorted.

69%

of shoppers call real-time order tracking a top factor when buying online (Metapack).

44%

of US consumers stopped buying from a company after one bad service experience (Statista, 2024).

Where WISMO comes from

Silence after checkout

The confirmation email arrives, then nothing. Customers ask because nobody told them.

Vague delivery estimates

"3-7 business days" reads like a shrug. Day five is when the messages start arriving.

Tracking that stalls

A page stuck on "label created" for three days creates more worry than no tracking at all.

Carrier exceptions

Weather, missed scans, holiday backlogs. The delay is not your fault, but the question is yours.

How the AI agent answers "Where is my order?"

The AI agent reads the same order data your team sees and answers with specifics. There are no scripts or decision trees to maintain.

Shopify order placed during a chat, marked paid and fulfilled, with items, quantities, and prices

The order in view

Order number, payment, fulfillment, and shipment status sit right next to the conversation, so every answer is specific.

Order status questions in chat marked as resolved by the AI agent, with no human reply needed

Solved without your team

Resolved order questions land in the Solved view. You can audit every answer, but you do not have to send one.

Knowledge sources for the AI agent: a help center URL, a product catalog PDF, and a quick start guide

Trained on your content

Your shipping policy, FAQ, and help center become the source of every reply.

AI agent transferring a chat about an unexpected charge to a human teammate

Handoff for real problems

Lost package or a damaged box? The chat reaches your team with full history, or becomes a ticket in 30 seconds.

Chats report splitting 10.4k conversations into manual, assisted, and automated

Watch the shift

Reports split chats into manual, assisted, and automated, so you can watch WISMO leave your queue.

An AI agent built for more
than order questions

It knows who is asking, what they bought, and what your policies say. Then it acts.

Customer profile with contact details, total spend, Shopify cart value, and visited pages shown next to the conversation

Customer context included

Contact info, total spend, past orders, and the live cart, all in view when the question arrives.

AI agent reply with language, answer length, and tone of voice rules applied

On brand, in any language

Replies match your tone of voice and answer length rules, in the languages you allow.

Live supervision

Watch the AI agent's chats in real time and take over whenever you want.

AI resolution

Track how many order questions your AI agent resolved without human support.

Custom instructions

Define your AI agent's role, tone, and limits with custom instructions.

Put this AI agent on your store and see what it does to your order questions.

Meet your AI agent

Skills that answer WISMO for you

A skill is one plain sentence that tells the AI agent when to act and what to do. These four cover most of the WISMO queue.

Order status

When a customer asks about their order, look it up and reply with the delivery status.

Missing order number

When a customer reports a delivery issue without an order number, ask for it, then create a ticket.

Lost package handoff

When a customer says a package is lost or damaged, transfer the chat to the support team.

After-hours orders

When a customer asks about an order after hours, answer from order data and create a follow-up ticket.

Write your own skill the same way, in one plain sentence. See the AI do its magic for your customers.

Put skills to work

What is WISMO costing you?

Put in your own numbers. Cost per question defaults to $8, the middle of Sorted's range.

WISMO questions per month 300
What they cost you per month $2,400
Yearly savings if AI resolves 80% of them $23,040

The 80% figure is the AI resolution rate Stratco reports across its chats. Your mileage depends on your catalog and policies.

How to reduce WISMO calls: six moves that work

Automation handles the symptom. A few of these also cure the cause.

Prevent the question

Set honest delivery expectations

Show a real date range at checkout instead of a shrug. Promise a day later than you expect and let the carrier arrive early.

Reach out before they ask

A short note when an order ships, and another when it is out for delivery, prevents the question from ever being typed.

Answer it in seconds

Let customers self-serve in chat

An AI agent that reads order data answers "where is my order?" at 2 PM or 2 AM. That alone removes the biggest slice of the queue.

Keep tracking pages alive

A stale tracking page creates tickets. Link to tracking in every reply and chase your carrier about the "label created" limbo.

Fix what remains

Route exceptions to humans fast

Automation earns trust by knowing its limits. Lost and damaged packages should reach your team in one step, with context.

Fix the causes, not just the tickets

Reports that group chats by topic show which carrier, product, or shipping option generates the questions. Fix upstream and the queue shrinks.

Live before your next shipping cutoff

From signup to answered order questions in minutes. No coding required.

  1. Create your account

    Sign up free with your business email. 14 days free, no credit card required.

  2. Connect your store

    Install the Shopify app and order data starts flowing into every chat.

  3. Connect your content

    Point the AI agent at your website, shipping policy, and help center. It builds its knowledge base from your pages.

  4. Turn on the Order status skill

    One sentence activates it. From then on, WISMO answers itself.

Proof it works

Numbers reported by brands that run their customer conversations on Text.

Wembley

$1.5M

Revenue after 8 months

Sephora

+25%

Average order value

Stratco

80%

AI resolution rate

Frequently Asked Questions

What does WISMO stand for?

WISMO stands for 'Where is my order?'. Support teams use it as shorthand for every message that asks about order status, shipping progress, or delivery dates. You will also run into WISMR, its sibling, which stands for 'Where is my refund?'.

What causes WISMO inquiries?

Most WISMO messages start with silence. The customer paid, the confirmation email came, and then nothing. Vague delivery estimates, tracking links that stop updating, and carrier delays do the rest. Every gap between 'I paid' and 'it arrived' is a moment someone might ask where their order is.

How much does a WISMO ticket cost?

Sorted, a delivery experience platform, puts the cost of resolving a single WISMO inquiry at $6 to $10 in agent time. The bigger cost is the queue: while your team answers order status questions, customers with real problems wait.

Can AI answer WISMO questions?

Yes, and it is the use case where AI does its best work. Order status questions have a clear intent and a factual answer that lives in your store data. The ChatBot.com AI agent reads the order, payment, and shipment status, then replies with specifics instead of a canned 'please check your tracking link'.

What is the difference between WISMO and WISMR?

WISMO is 'Where is my order?'. WISMR is 'Where is my refund?'. Both are status questions with factual answers, and both can be automated the same way: the AI agent checks the record and reports back, so no human has to.

Do I need coding skills to set this up?

No. Create a free account, point the AI agent at your website and help center, and connect your store. The Shopify install takes a few clicks, and the widget goes live from the theme editor.

What is a WISMO ticket?

A WISMO ticket is a support request where the customer wants one thing: to know where their package is. The order exists, the tracking data exists, and no judgment call is needed. That makes WISMO the easiest ticket type to automate end to end.

What percentage of support tickets are WISMO?

It varies by store, but in ecommerce it is usually the single largest category of inbound questions, and it grows during sales and holiday peaks, exactly when your team has the least time to spare. You can measure your own share: count the tickets that ask about order status and divide by your total tickets.

How do I reduce WISMO calls and tickets?

Give customers an answer before they have to ask a human. Set honest delivery estimates at checkout, keep tracking pages current, and let an AI agent answer order status questions in chat around the clock. The AI agent handles the routine lookups, and your team steps in for lost or damaged packages.

How does a WISMO chatbot work?

A customer asks where their order is. The AI agent identifies the order, either from the customer's details or by asking for the order number, checks payment, fulfillment, and shipment status, and replies with the current state and expected delivery. If something is actually wrong, say a package is lost, it hands the conversation to your team with the full context attached.

Does the AI agent see real order data?

Yes. With the Shopify integration, the customer's last order shows up next to the conversation: order number, payment and fulfillment status, total value, and every item with quantities and prices. The AI agent and your team answer from the same live data.

Can I try it for free?

Yes. Every plan starts with a free 14-day trial, no credit card required. Connect your store during the trial and count the WISMO tickets you stop seeing.

What is a WISMO chatbot?

A WISMO chatbot is an AI assistant that answers "Where is my order?" questions automatically. It connects to your store's order data, identifies the customer or asks for their order number, and replies with the current payment, fulfillment, and shipment status. The good ones do not stop at answering: they create tickets for real problems, hand lost package cases to humans with context, and report how much of the order queue they resolved on their own.

WISMO vs. WISMR

WISMR stands for "Where is my refund?", WISMO's post-return sibling. Both are status checks with factual answers, which makes both automatable: the AI agent looks up the record and reports back. If your store handles a lot of returns, expect WISMR to be the second biggest slice of your queue.

How to calculate your WISMO rate

Count the tickets that ask about order status, divide by your total tickets, and multiply by 100. If the number surprises you, it is usually on the high side. Run it again during a promotion or the holidays and you will see why support teams staff up for December.

Retire your most repetitive question

Free 14-day trial No credit card required AI agent included