Real Estate Chatbot Use Cases and Examples for 2024

12 min read
Apr 18, 2024
real estate chatbot

To succeed as a real estate agent, you must develop and refine various skills to help you sell effectively. Having an open mind, being a skilled communicator, and possessing strong negotiation abilities are essential for any sales agent who wants to stay competitive in the real estate industry.

In addition to arranging appointments and showing properties, real estate agents often have to complete repetitive tasks like data collection, feedback gathering, and report preparation.

Chatbot for real estate is a helpful tool for automating tasks in this industry. If you don't know how to use them, don't worry, I'll explain everything below.

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What is a real estate chatbot?

A real estate chatbot can serve as your virtual agent and connect you with multiple buyers, tenants, and sellers simultaneously. The chatbot provides personalized offers to users interested in renting or buying real estate and collects their contact details. It can also streamline the rental listing process by qualifying potential customers interested in further cooperation.

If required, the chatbot can email your agent's leads or schedule calls with them.

How chatbots are used in the real estate business

Chatbot for real estate can do many tasks, from collecting data to making appointments and suggesting which non-rumor will meet your client's needs.

Lead generation and qualification

An adequately designed chatbot for the real estate industry has the potential to generate leads. Once installed on your website, it initiates a conversation with the user who has entered it. Subsequently, as the conversation progresses, it collects information about the user, such as their email address, phone number, and property requirements.

A chatbot can categorize and organize specific leads based on their requirements, such as buying a house, searching for an office, or investing in several flats. When the AI chatbot identifies a potential customer as credible, it forwards their information to a live agent for further assistance.

If you are looking for a good lead generation scenario, check out the ChatBot Lead Generation Template, which ensures the collection of quality customers.

lead generation template

Instant customer support and communication

A real estate chatbot can meet customers' needs for quick responses and constant availability. Many people browse the internet during the evenings and even at night and often seek answers to their queries.

With the real estate chatbot, customers can receive immediate and actionable responses without waiting long. The real estate chatbot can also answer questions about property listings, prices, availability, sale or rent conditions, transaction procedures, and other property-related details.

Property search and recommendations

As mentioned, real estate chatbots can analyze user preferences through interactive conversational interfaces. This enables them to gather information on location, budget, property type, and preferred amenities.

Based on the collected data, the chatbots can provide personalized property recommendations that match the user's search criteria.

For instance, if a user wants a two-bedroom flat with a sea view in a specific neighborhood, customers can inform the chatbot of these requirements. The chatbot will then present a list of properties that meet these criteria.

Appointment scheduling

Enabling customers to schedule meetings through real estate chatbots is crucial to improving customer experience. These chatbots can help schedule property visits or meetings with agents. By checking the availability of the client and the estate agent, they provide a seamless booking process and efficient management of property visits.

Chatbots can even synchronize the schedules of clients and agents, finding convenient appointments for both parties.

call scheduling template

ChatBot provides a Call Scheduling Template that simplifies appointment booking. This template automates the appointment scheduling process for estate agents, reducing response times, eliminating scheduling conflicts, and making appointments easier for clients and agents.

Automated follow-ups and notifications

Automated follow-ups and notifications through real estate chatbots can significantly increase engagement with potential customers in the real estate industry. Chatbots are leading the way in maintaining communication after an initial customer interaction. They can autonomously trigger follow-up messages, increasing engagement and nurturing potential customers.

Chatbots can send reminders about upcoming appointments or property viewings, reducing the likelihood of missed meetings and improving overall attendance rates. Additionally, suppose a client requests more information about a property or requires specific details after a viewing. In that case, real estate chatbots can quickly provide the requested information, ensuring a smooth flow of communication.

Client data management

The real estate market uses chatbots integrated with CRM systems to collect important customer data during interactions. This data includes property preferences, budget, purchase schedule, and contact information, which can be used to update customer profiles more efficiently. Moreover, the latest real estate chatbots can record customer interactions and store the conversation history.

By integrating ChatBot with Zapier, the collected data can be used on broader applications. Zapier enables processes and data transfer automation by connecting various tools and applications.

Thanks to this integration, ChatBot can send the collected information to other applications and systems, such as CRM, marketing tools, or databases. This improves the data management process and allows its use in other areas of activity.

Once the conversation with the customer is completed, ChatBot can automatically send the collected data to the CRM system via Zapier. This information is then stored in a dedicated customer database, which the customer service team can use to communicate further, analyze customer preferences, or create personalized offers.

Language support and multilingual communication

Chatbots are capable of supporting a diverse range of languages. This feature allows customers to interact with the chatbot in their native language, eliminating language barriers and ensuring better engagement and understanding.

For companies that serve customers from different cultures and countries, providing multilingual support is critical to expanding their reach and reaching a diverse clientele.

In addition to providing customers with efficient communication, chatbots also offer the convenience of communicating in their preferred language, resulting in increased customer satisfaction.

How to choose the best real estate chatbot platform for your business

When selecting a real estate chatbot for your company, there are several considerations to remember. 

Let's take a closer look at real estate chatbot features:

Real estate chatbot examples

If you want to conquer a real estate market with AI chatbots, I've compiled a review of the best tools for you in 2024. 

Let's check it out! 


ChatBot AI Assist is the latest version of ChatBot designed to enhance your customer experience. It's not just for customer support agents but also a significant advancement in artificial intelligence tools for marketers and sales. This updated chatbot has several features that will improve customer interactions and make it easier for businesses to provide excellent service.

What's more, ChatBot is offering a real estate template, which has features such as:


ChatBot is one of the tools powered by LiveChat and functions within their app ecosystem.

Key features of ChatBot:


Tars is an AI-powered chatbot designed to assist businesses in communicating with their customers. It can answer queries, provide support, and handle transactions.


These features make it an excellent chatbot for the financial and banking sector, but it can also be helpful for real estate agents.

Key features: is a valuable tool for businesses looking to enhance their customer support or sales processes. It can help you save time and money by automating tasks that would otherwise be done manually.

With, you can create bots for your website chat or custom chatbot pages with unique URLs.


The app offers a variety of features that make it easy to use:


Landbot is a platform that allows you to create virtual assistants for live chat widgets or conversational AI landing pages. With Landbot, you can quickly build chatbots without any coding knowledge.

It offers various chatbot designs you can customize and connect to your property management system. These designs are ready to use and can be set up in just a few minutes.


Key features:


With ManyChat, you can create bots that enable your clients to schedule property viewings through social media. You can use the platform's built-in features to set up Facebook marketing campaigns with ads that invite users directly to Messenger chats.


You can create a chatbot to answer common questions from potential buyers or use a social media chatbot (Messenger and Instagram) to schedule property viewings.

Key features:


Drift is a communication platform that enables businesses to connect with their customers in real time.


The platform offers a variety of features, including live chat, chatbots, video chat, email, and SMS. Additionally, Drift provides integrations with third-party applications such as Salesforce, Zendesk, and Intercom.

Key  features:

How can chatbots help you grow your real estate business?

There are several benefits of a real estate chatbot for your business. 

Let's review them:

#1 Instant engagement

When someone visits a real estate website and wants to know about property listings, prices, or any other details, a chatbot can quickly help by providing instant answers and guidance and directing the user to relevant information or listings. 

Chatbots are available 24/7, unlike human agents who have fixed working hours. This ensures that visitors receive prompt assistance whenever they need it.

Thanks to that, you can improve the customer's engagement on the site and encourage them to continue the purchase process. 

#2 Personalized communication

Personalized communication in the real estate industry involves customizing interactions with potential customers based on their preferences and behaviors. 

Real estate chatbots are programmed to gather and analyze data from visitor interactions on a website. This data includes previous inquiries, property searches, saved preferences, clicked listings, and more. 

You can collect data more effectively by giving your chatbot personality and tailoring it to your customer's needs. This will help your customers feel valued and enhance their user experience.

#3 Excellent user experience

Chatbots improve user experience by saving customers' time and presenting information promptly. They efficiently offer information and assistance, establishing reliability and responsiveness. When users consistently receive quick, accurate, and helpful responses, they develop trust in the brand's ability to meet their needs. This trust enhances customer satisfaction, fostering loyalty and encouraging users to return for future inquiries or transactions.

Moreover, chatbots contribute to a positive user experience by providing personalized assistance whenever users need it. Whether answering queries, guiding users through property searches, or scheduling appointments, chatbots are readily available to cater to user needs, contributing to a seamless and efficient experience.

#4 Lead screening

Lead verification through chatbots involves collecting essential information from website visitors to pre-qualify potential leads. This proactive approach lets you gather crucial details about visitors' preferences, intentions, and needs, leading to better targeting and follow-up strategies. Ultimately, this can result in customer acquisition. 

ChatBot offers a Lead Generation Template that initiates a conversation with the user geared towards lead acquisition and data collection.

#5 Insights

Real estate virtual assistants offer insights into visitor behavior, demographics, search patterns, and FAQs. They track which properties attract attention, visitor preferences, and demographic data. This data helps develop targeted marketing campaigns and align offerings with market trends.

How to create a real estate bot

How can you create a chatbot for real estate from scratch? Here's a step-by-step guide:

#1 Create a ChatBot account

Join the ChatBot platform and start your free 14-day trial to see if the tool suits you. You can sign up using your email, Facebook account, Microsoft account, or Apple.

🤖 Let’s grow your real estate business with AI!

Start a free ChatBot trial

#2 Real estate chatbot template

Once you log in or sign in, you can access the ChatBot dashboard and ChatBot Visual Builder.

To create your first real estate chatbot, click "Add a real estate chatbot template here" or visit the real estate chatbot template page and click "Get this template."


#3 Customize your bot and start collecting visitor contact details

If you're curious about the chatbot's appearance, you can look at the story of your ChatBot.

If you wish to modify any messages the bot sends during the conversation, click on the relevant node. You can change the message type or manage the user input.

chatbot visual builder

ChatBot Visual Builder

#4 Test your chatbot and publish it on your website

Before publishing your chatbot, you should test it to be 100% sure it’s working smoothly and correctly.  

Testing the chatbot pre-launch involves checking its essential functions, conversation flow, and performance across different platforms. It's vital to assess response times and check how it handles errors and integrations with other systems. 

Remember to involve your teammates in testing – their input can offer valuable insights. Ensure that any visuals or multimedia elements enhance the conversation. Thorough testing, including feedback from teammates, ensures your chatbot is user-friendly and effective upon release.

If you want to learn more about it, I have a ChatBot Academy lesson about testing for you.

Boost your real estate profits with ChatBot

Managing your property sales requires the right tools, and choosing the perfect one is essential to your business plan. 

ChatBot goes beyond its traditional role in supporting customer service agents and significantly advances artificial intelligence tools. Moreover, ChatBot can integrate with many well-known tools, including Zapier's CRM, and its API is accessible and straightforward to integrate. 

In the course of your work, you can also make use of a real estate template. This template is specifically developed to meet the unique needs of the real estate industry, encompassing a range of capabilities. It can promote rental properties, collect prospects directly in the chat window, facilitate scheduling calls with prospects, provide necessary contact details, and expedite client property listings. These features aim to empower real estate companies by offering a one-stop solution for engaging customers and streamlining their real estate business processes.

You can take advantage of the free 14-day trial and explore ChatBot.