Since 2016, when Facebook opened Messenger for chatbots, chatbots have been widely adopted by brands. Everybody is now talking about chatbots and their value to businesses. But what exactly are chatbots, and why have they become so important? In this guide, you'll find answers to... read more
There are many reasons why we may dread getting in touch with customer service. For instance, writer Bill Bryson once wrote, "The other day I called my computer helpline, because I needed to be made to feel ignorant by someone much younger than me." With a properly set up... read more
The first chatbot (Eliza) dates back to 1966, making it older than the Internet. Yet the technology had to wait a bit to flourish at scale. It was not until 2016 that Facebook allowed developers to place chatbots on Messenger. Brands started to develop their chatbot technology... read more
Technology has revolutionized the way businesses operate and interact with customers. Access to advanced tools and data has simplified the workflow, leading to a more targeted and engaging approach to customer acquisition. But, this is only the beginning. It’s not... read more
Millennials show a strong preference for self-service options and the ability to handle customer service issues themselves. Businesses have known this for years and have sought new ways to meet this demand. Chatbots are ideal for providing the fast, personalized... read more
Having a quality email list is a great way to grow your brand. Of course, building a legitimate email list takes some time and effort. The good news? You can streamline the process and get a little help from automated chatbots. Yes, we're talking about those message/chat... read more
Conversational marketing can be regarded as a counterpart to traditional methods. It typically includes content that has a conversational tone, incorporates dialogue, and focuses on building relationships with customers. The nature of this kind of marketing has become an... read more
Don’t lose your customers at the checkout after they’ve made their way through a lengthy sales funnel. Optimizing your checkout process is crucial for securing the sale, but many ecommerce businesses make avoidable mistakes that discourage customer trust and scare prospects away.... read more
The holiday season is going to feel different this year. Many fewer consumers are going to hunt for products in physical stores to stay away from crowds. But that doesn’t mean they’re going to purchase less. Data shows that during the 2008 recession, contrary to predictions, many... read more
Are you aware that customers switching companies because of poor service costs companies $1.6 trillion in the U.S.? A good experience is key in winning over customers’ loyalties. Loyal customers are five times more likely to buy from you again and four times more likely... read more
The history of artificial intelligence dates back to ancient Greece. Philosophers of that time were already wondering whether intelligent machines could perform human thinking. This question has been with humankind for centuries. The answer to it came in 1955, when Herbert Simon... read more
Chatbots have come a long way since the first commercial instant messaging bot, SmarterChild, hit our AOL buddy lists in 2000. For a decade, it was the most popular artificially intelligent agent, at least when someone else didn’t have to use the landline. That was just the... read more
Do you know the feeling of reading something but having no clue what the author is talking about? That’s what I felt when I read an article about chatbot technology for the first time. It was full of this secret programming language that was out of reach for the average reader.... read more
The real estate business has moved online. Data shows that over 50% of home buyers look for listings on the web. Nothing is surprising about that. The Internet has simplified the search process for customers. On the other hand, it has raised the bar for real estate companies.... read more
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