Providing an exceptional user experience lets many ecommerce companies overcome competitors and become market leaders. According to a PwC study, 73% of consumers say that support service experiences are more critical to their purchasing decisions than price or product... read more
Research by Oracle suggests that 82% of consumers would switch a brand if unsatisfied with their customer service department. Therefore, a top-notch customer experience (CX) is a must. Part of the customer experience is conversations you’d have as a brand with your customers,... read more
Since 2016, when Facebook opened Messenger for bots, brands have widely adopted them. Everybody is now talking about them and their value to businesses. But what exactly are chatbots, and why have they become so important? In this chatbot guide, you’ll find answers to these... read more
In retail marketing, businesses focus primarily on acquiring new customers to increase their sales and potential market reach. Of course, this is critical to the success of your company. However, ensuring your new customers become repeat consumers is even more important in... read more
There are many reasons why we may dread getting in touch with customer service. For instance, writer Bill Bryson once wrote, “The other day I called my computer helpline, because I needed to be made to feel ignorant by someone much younger than me.” With a properly... read more
As an ecommerce brand, you may struggle to get satisfied customers to influence your prospective customers. However, if you start leveraging the positive effects of customer reviews, you’ll turn the situation around. Doing so can help you consistently outsell your... read more
Customer feedback is essentially opinions and experiences shared by the customers about a product or service they have engaged with. It helps customers share their experience with the product or the company and allows businesses to improve product development and overall customer... read more
Artificial Intelligence, the technology of the future, is already here. Whether it’s Spotify recommendations, Google Ads, or conversations with Alexa and Siri, AI is ubiquitous. And the same AI can supercharge your company’s sales. Do you want to forecast more... read more
Conversational marketing can be regarded as a counterpart to traditional methods. It typically includes content that has a conversational tone, incorporates dialogue, and focuses on building relationships with customers. The nature of this kind of marketing has become an... read more
Don’t lose your customers at the checkout after they’ve made their way through a lengthy sales funnel. Optimizing your checkout process is crucial for securing the sale, but many ecommerce businesses make avoidable mistakes that discourage customer trust and scare prospects away.... read more
Every business, small or big, strives to retain a healthy customer base. Retaining customers doesn’t just bring revenue, it also boosts loyalty and attracts new customers to the business. Statistics show that a 5% increase in customer retention can boost profits by up... read more
They say the holiday shopping season starts earlier every year — that’s true this time around. Consumers are worried that stores might be lacking inventory, which has already become the global aftermath of the pandemic. By shopping earlier, customers hope to get presents before... read more
Chatbots have come a long way since the first commercial instant messaging bot, SmarterChild, hit our AOL buddy lists in 2000. For a decade, it was the most popular artificially intelligent agent, at least when someone else didn’t have to use the landline. That was just the... read more
Working in customer support can be a challenging and rewarding experience. However, it can also be so repetitive and intense that even well-trained and experienced agents might find it difficult to work efficiently. The less effective or motivated your team is, the less satisfied... read more
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