Marketing

7 Ecommerce Customer Support Trends in 2022

Providing an exceptional user experience lets many ecommerce companies overcome competitors and become market leaders. According to a PwC study, 73% of consumers say that support service experiences are more critical to their purchasing decisions than price or product... read more

9 minutes
Nov 9, 2022

How to Boost Customer Engagement Using Conversational AI

Research by Oracle suggests that 82% of consumers would switch a brand if unsatisfied with their customer service department. Therefore, a top-notch customer experience (CX) is a must. Part of the customer experience is conversations you’d have as a brand with your customers,... read more

8 minutes
Sep 28, 2022

The Post-sale Process: Key Things Retail Stores Should Know

In retail marketing, businesses focus primarily on acquiring new customers to increase their sales and potential market reach. Of course, this is critical to the success of your company. However, ensuring your new customers become repeat consumers is even more important in... read more

10 minutes
Jul 27, 2022

The Importance of Social Proof in Ecommerce Social Media Marketing

As an ecommerce brand, you may struggle to get satisfied customers to influence your prospective customers. However, if you start leveraging the positive effects of customer reviews, you’ll turn the situation around. Doing so can help you consistently outsell your... read more

10 minutes
Jul 19, 2022

Power Your Online Sales with Top AI Tools

Artificial Intelligence, the technology of the future, is already here.  Whether it’s Spotify recommendations, Google Ads, or conversations with Alexa and Siri, AI is ubiquitous. And the same AI can supercharge your company’s sales. Do you want to forecast more... read more

14 minutes
Jun 1, 2022

13 Email Marketing KPIs You Should Track for Success

Email marketing is a bit of a black hole. You spend hours crafting the perfect email, hit send, and then...crickets. It's frustrating, especially when you know that email marketing is one of the most cost-effective ways to connect with customers. read more

12 minutes
Apr 26, 2022

5 Key Facts Businesses Need to Know About AI and Augmented Reality

Technology has revolutionized the way businesses operate and interact with customers.  Access to advanced tools and data has simplified the workflow, leading to a more targeted and engaging approach to customer acquisition. But, this is only the beginning.  It’s not... read more

8 minutes
Apr 22, 2022

How to Build Your Email List with Chatbots

Having a quality email list is a great way to grow your brand. Of course, building a legitimate email list takes some time and effort. The good news? You can streamline the process and get a little help from automated chatbots.  Yes, we’re talking about those... read more

7 minutes
Mar 16, 2022

A Quick Guide to Omnichannel Lead Nurturing

Consumers of today, whether individuals or organizations, are firmly in control of what they want to purchase and no longer want to be simply “sold to” as was the case in earlier days. Today, they research on their own, exploring all options before buying. This behavioral change... read more

10 minutes
Feb 24, 2022

Conversational Marketing Explained: All You Need to Know

Conversational marketing can be regarded as a counterpart to traditional methods. It typically includes content that has a conversational tone, incorporates dialogue, and focuses on building relationships with customers. The nature of this kind of marketing has become an... read more

8 minutes
Feb 15, 2022

5 Ecommerce Checkout Mistakes and Strategies to Avoid Them

Don’t lose your customers at the checkout after they’ve made their way through a lengthy sales funnel. Optimizing your checkout process is crucial for securing the sale, but many ecommerce businesses make avoidable mistakes that discourage customer trust and scare prospects away.... read more

8 minutes
Feb 15, 2022

5 Customer Retention Strategies for Small Businesses

Every business, small or big, strives to retain a healthy customer base. Retaining customers doesn’t just bring revenue, it also boosts loyalty and attracts new customers to the business. Statistics show that a 5% increase in customer retention can boost profits by up... read more

7 minutes
Jan 31, 2022

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