Technology has revolutionized the way businesses operate and interact with customers. Access to advanced tools and data has simplified the workflow, leading to a more targeted and engaging approach to customer acquisition. But, this is only the beginning. It’s not... read more
Millennials show a strong preference for self-service options and the ability to handle customer service issues themselves. Businesses have known this for years and have sought new ways to meet this demand. Chatbots are ideal for providing the fast, personalized... read more
Having a quality email list is a great way to grow your brand. Of course, building a legitimate email list takes some time and effort. The good news? You can streamline the process and get a little help from automated chatbots. Yes, we're talking about those message/chat... read more
Consumers of today, whether individuals or organizations, are firmly in control of what they want to purchase and no longer want to be simply “sold to” as was the case in earlier days. Today, they research on their own, exploring all options before buying. This behavioral change... read more
Conversational marketing can be regarded as a counterpart to traditional methods. It typically includes content that has a conversational tone, incorporates dialogue, and focuses on building relationships with customers. The nature of this kind of marketing has become an... read more
Don’t lose your customers at the checkout after they’ve made their way through a lengthy sales funnel. Optimizing your checkout process is crucial for securing the sale, but many ecommerce businesses make avoidable mistakes that discourage customer trust and scare prospects away.... read more
Every business, small or big, strives to retain a healthy customer base. Retaining customers doesn’t just bring revenue, it also boosts loyalty and attracts new customers to the business. Statistics show that a 5% increase in customer retention can boost profits by up... read more
The holiday season is going to feel different this year. Many fewer consumers are going to hunt for products in physical stores to stay away from crowds. But that doesn’t mean they’re going to purchase less. Data shows that during the 2008 recession, contrary to predictions, many... read more
Every year there comes a crazy shopping time that stirs extreme emotions among marketers and support agents. The former rack their brains to come up with outstanding ideas that will pull customers in. The latter get chills just thinking about the number of customer problems they... read more
What once seemed like science fiction is now becoming a reality. The rapid advancement of artificial intelligence (AI) is dramatically transforming the way businesses operate. Many tech giants and startups are harnessing the power of AI to improve products and customer service,... read more
Are you aware that customers switching companies because of poor service costs companies $1.6 trillion in the U.S.? A good experience is key in winning over customers’ loyalties. Loyal customers are five times more likely to buy from you again and four times more likely... read more
The real estate business has moved online. Data shows that over 50% of home buyers look for listings on the web. Nothing is surprising about that. The Internet has simplified the search process for customers. On the other hand, it has raised the bar for real estate companies.... read more
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