Providing an exceptional user experience lets many ecommerce companies overcome competitors and become market leaders. According to a PwC study, 73% of consumers say that support service experiences are more critical to their purchasing decisions than price or product... read more
Research by Oracle suggests that 82% of consumers would switch a brand if unsatisfied with their customer service department. Therefore, a top-notch customer experience (CX) is a must. Part of the customer experience is conversations you’d have as a brand with your customers,... read more
Take a peak at the insides of marketing robotization. Learn what changes useful & practical automation into customers’ nightmares. Only proven remedies. read more
In retail marketing, businesses focus primarily on acquiring new customers to increase their sales and potential market reach. Of course, this is critical to the success of your company. However, ensuring your new customers become repeat consumers is even more important in... read more
As an ecommerce brand, you may struggle to get satisfied customers to influence your prospective customers. However, if you start leveraging the positive effects of customer reviews, you’ll turn the situation around. Doing so can help you consistently outsell your... read more
Artificial Intelligence, the technology of the future, is already here. Whether it’s Spotify recommendations, Google Ads, or conversations with Alexa and Siri, AI is ubiquitous. And the same AI can supercharge your company’s sales. Do you want to forecast more... read more
Email marketing is a bit of a black hole. You spend hours crafting the perfect email, hit send, and then...crickets. It's frustrating, especially when you know that email marketing is one of the most cost-effective ways to connect with customers. read more
Technology has revolutionized the way businesses operate and interact with customers. Access to advanced tools and data has simplified the workflow, leading to a more targeted and engaging approach to customer acquisition. But, this is only the beginning. It’s not... read more
Millennials show a strong preference for self-service options and the ability to handle customer service issues themselves. Businesses have known this for years and have sought new ways to meet this demand. Chatbots are ideal for providing the fast, personalized... read more
Having a quality email list is a great way to grow your brand. Of course, building a legitimate email list takes some time and effort. The good news? You can streamline the process and get a little help from automated chatbots. Yes, we’re talking about those... read more
Consumers of today, whether individuals or organizations, are firmly in control of what they want to purchase and no longer want to be simply “sold to” as was the case in earlier days. Today, they research on their own, exploring all options before buying. This behavioral change... read more
Conversational marketing can be regarded as a counterpart to traditional methods. It typically includes content that has a conversational tone, incorporates dialogue, and focuses on building relationships with customers. The nature of this kind of marketing has become an... read more
Don’t lose your customers at the checkout after they’ve made their way through a lengthy sales funnel. Optimizing your checkout process is crucial for securing the sale, but many ecommerce businesses make avoidable mistakes that discourage customer trust and scare prospects away.... read more
Every business, small or big, strives to retain a healthy customer base. Retaining customers doesn’t just bring revenue, it also boosts loyalty and attracts new customers to the business. Statistics show that a 5% increase in customer retention can boost profits by up... read more
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