A/B Test action

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Sylwia Kocur
2 min read
updated: Oct 23, 2024

The A/B Test action lets you test up to 5 different flows simultaneously.

You can mix and match different types of copy, images, bot responses, and messages to determine which performs best.

How to use A/B TestLink icon

To use the action, drag it from the Actions panel, and drop the action to the bot flow.

Click the block and split your traffic of users chatting with a certain flow (1). You can also add more flow variants in this view (2).

The distribution you set inside the A/B Test action is not calculated for all chats your bot can take monthly, depending on your plan. The distribution applies to a single conversation - so, in the provided example, there is a 42% chance this chat will go to the A variant and a 52% chance this chat will go to variant B.
The distribution you set inside the A/B Test action is not calculated for all chats your bot can take monthly, depending on your plan. The distribution applies to a single conversation - so, in the provided example, there is a 42% chance this chat will go to the A variant and a 52% chance this chat will go to variant B.

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